Local radio advertising that builds trust, frequency, and recognition where your customers actually live.
Local radio is the most cost-effective way to build awareness, frequency, and trust in the Black Hills market. We place campaigns across the four major Rapid City stations — Country, Contemporary Hits, Sports Talk, and Rock — with plan options designed to fit any budget.
Simple. Consistent. Cost-effective.
Radio's strength is frequency and consistency. By airing your message regularly and reliably, your brand stays top-of-mind — and even a modest budget generates meaningful impact.
Hearing your message repeatedly cements your brand in listeners’ minds. When they’re ready to buy, they think of you first.
Long-term advertising creates familiarity, and familiarity builds trust. Trusted brands are the ones consumers choose.
Radio is one of the most affordable media options available, making it ideal for sustained campaigns over months or years.
People listen while driving, working, or relaxing. Your ad becomes part of their daily routine — not an interruption.
Radio lets you speak directly to your local audience by station, daypart, and format — tailoring messages that actually resonate.
Four formats. One Black Hills audience.
Pick the station whose audience matches your customer. Or run a multi-station combo to cover Country, Hits, Sports, and Rock listeners simultaneously — every demo, every daypart.
- Audience
- Adults 18 – 54
- 54% Women / 46% Men
- Coverage
- Rapid City · Sturgis · Custer · Hill City · Wall
- Home services
- Auto dealers
- Real estate
- Restaurants
- Tourism
- Financial services
- The Bobby Bones Show
- Scott McCormick
- Shawn Knight
- Taste of Country Nights
- Audience
- Women 18 – 49
- 63% Women / 37% Men
- Coverage
- Rapid City and the surrounding area
- Retail / e-commerce
- Healthcare / clinics
- Restaurants
- Nonprofit
- Family services
- Beauty / wellness
- Brooke & Jeffrey
- Shawn Knight
- Sarah Mac
- Pop Krush
- Audience
- Men 25 – 54
- 85% Men / 15% Women
- Coverage
- Rapid City · Sturgis · Custer · Hill City · Wall
- B2B services
- Manufacturing
- Legal services
- Auto dealers
- Financial services
- Home services
- Unsportsmanlike (Evan, Canty & Michelle)
- Clinton & Friends
- Rich Eisen Show
- Freddie & Harry
- Amber & Ian
- Audience
- Men 25 – 54
- 66% Men / 34% Women
- Coverage
- 5-state reach: Rapid City + parts of WY · MT · NE · ND
- B2B services
- Manufacturing
- Auto dealers
- Recovery / behavioral
- Legal services
- Regional businesses (5-state)
- Free Beer and Hot Wings
- Jake Michaels
- Scott McCormick
- Loudwire with Chuck Armstrong
Run all four together — reach ~63K unique 25+ adults weekly
Combined weekly cume across KICK 104, HITS 102.7, ESPN Rapid City, and 95.1 KSKY hits ~80% of Pennington County 25+ adults (Nielsen Eastlan June 2024). Each format reaches a different demographic, so a multi-station plan covers your full local audience — Country, Pop, Sports, and Rock listeners simultaneously, every daypart, both genders, 18 – 54.
Reach data: Nielsen Eastlan, June 2024 rank report · A25+ · Mon – Sun 6a – Midnight · Pennington County (Pop 78,200, Sample 163) · all sources
The full radio advertising toolkit
- 15- and 30-second radio commercials
- Live on-air mentions and DJ endorsements
- Sponsorship packages (weather, news, sports, traffic)
- Live broadcasts and remote events
- Event and grand-opening promotion
- Recruitment and hiring campaigns
- Seasonal and limited-time promotions
- Multi-station packages across the Black Hills
- Radio + digital integrated bundles for amplified reach
- Production and creative writing included
Real rates. Pick a station, pick a frequency, see what you'd actually pay.
These are the actual long-term plan tiers — 13, 26, or 52 weeks of consistent presence on a single station. The longer the commitment, the lower the monthly rate.
- Starts at $650/mo — entry plan on Hits 102.7 or ESPN, 50× per month, 52-week commit.
- Up to $1,400/mo — flagship plan on KSKY or KICK 104, 100× per month, 13-week.
- 60-day cancellation — flexibility, even on long-term commitments.
- Multi-station combos — pair with digital geofence + retargeting for compounding effect.
Want this plan tuned to your goal — or paired with digital? Send the configuration over and we'll come back with a real recommendation.
Build my plan →Pair radio with digital and your campaign gets significantly stronger.
Radio Advertising questions
Often used alongside
Radio + Digital Campaigns
Integrated campaigns that pair the trust and reach of local radio with the precision and measurement of digital.
Learn moreStreaming Audio Advertising
15- and 30-second audio ads on Spotify, Pandora, iHeartRadio, podcasts, and other digital audio platforms.
Learn moreDigital Advertising
Targeted display, video, search, social, CTV, OTT, audio, and retargeting campaigns built around your business goals.
Learn moreGeofencing Advertising
Build virtual fences around physical locations and serve display or video ads to people inside them.
Learn moreTell us about your business and your goal.
We respond within one business day with a station recommendation, plan rate, and a campaign plan that fits your budget.
Ready to grow your business?
Tell us a little about your business and your goals. We will follow up with practical campaign recommendations within one business day.
Black Hills · South Dakota · Local digital anywhere in the U.S.