We build the site. We drive the traffic.
We build business websites, and we run the advertising that brings people to them — for businesses anywhere in the United States. Websites are billed separately from media, so you can take either one without the other; local broadcast radio is the one thing limited to the Black Hills.
In Rapid City and the Black Hills: a full local presence.
Radio on the four Haugo Broadcasting stations — KICK 104, 95.1 KSKY, HITS 102.7 and ESPN Rapid City — and digital bought here every day, on real rate cards. This is home, and it is where the whole playbook is proven.
Anywhere else in the U.S.: advertising and websites.
Search, social, display, CTV and OTT, streaming audio, geofencing, YouTube, retargeting and email — planned, bought, optimized and reported for businesses in any city, county, DMA or set of states. Websites are built, hosted and supported anywhere in the country too, and billed separately from media.
The one thing we don't sell outside the Black Hills is local broadcast radio — streaming audio covers the audio channel anywhere in the country, precisely targeted and fully measured. How out-of-market campaigns work → · See the sources →
Real rate cards. Every number sourced. See the references →
- Local Black Hills knowledge
- Digital + radio in one plan
- Honest monthly reporting
- Real targeting, not random buys
- Fast, professional turnaround
- Local + national capability
Tell us what you need. Three questions.
No budget question to get started, and nothing about you until the last step. You get a real recommendation back — not a brochure.
Real rate cards. Every number sourced. See the references →
A simple process — built for the busy business owner.
We start with what you actually want — calls, leads, foot traffic, applicants, awareness.
Right channels, right budget, right frequency. Digital, radio, or both.
Creative produced, audiences targeted, tracking installed, campaigns live.
Monthly reporting in plain English, with adjustments based on what is working.
Your website and your advertising, built by the same person.
A website is where advertising either converts or leaks. Most businesses buy the site from one company and the media from another, and the two never speak to each other.
- New website builds for businesses starting from nothing
- Redesigns and rebuilds of sites that look dated or do not convert
- Mobile-first layouts - most local traffic arrives on a phone
- Lead capture built in: forms, click-to-call, and quote requests
- Automated follow-up by text and email the moment a lead comes in
- Google review requests sent to customers automatically
New builds and redesigns, built, hosted, and supported for businesses anywhere in the United States — and billed separately from advertising, so you can buy either one without the other.
A simple site can be live in days; a typical build runs closer to 30 days. You get a timeline before anything starts.
A full advertising toolkit, built for local and national businesses.
Click any service to see how it works, who it is best for, and how it fits into a broader campaign.
Digital Advertising
Targeted display, video, search, social, CTV, OTT, audio, and retargeting campaigns built around your business goals.
Learn moreRadio Advertising
Trusted local audio that builds brand familiarity, drives event traffic, and pairs perfectly with digital follow-up.
Learn moreRadio + Digital Campaigns
Integrated campaigns that pair the trust and reach of local radio with the precision and measurement of digital.
Learn moreGeofencing Advertising
Build virtual fences around physical locations and serve display or video ads to people inside them.
Learn moreStreaming Audio Advertising
15- and 30-second audio ads on Spotify, Pandora, iHeartRadio, podcasts, and other digital audio platforms.
Learn moreCTV & OTT Advertising
Premium TV-quality video ads served on smart TVs and streaming devices — not skippable, not blockable.
Learn moreSEM / PPC Advertising
Google and Bing paid-search campaigns that capture customers at the exact moment they are searching.
Learn moreYouTube Advertising
Skippable, non-skippable, in-feed, and shorts video ads on the world’s second-largest search engine.
Learn moreSocial Media Advertising
Meta (Facebook + Instagram) ads that reach a broad, customizable audience where they already spend their time.
Learn morePractical advertising. Real results. Plain English.
We help businesses plan and run advertising campaigns across digital and radio, then report on what actually worked. Whether you need more calls, more leads, more foot traffic, or more applicants, we build a campaign mix that points at the goal — not at the inventory we are trying to clear.
Display, video, geofencing, CTV/OTT, streaming audio, search, social, YouTube, retargeting, and email — measured monthly.
Learn moreTrusted local audio across major Black Hills radio stations: KICK 104, 95.1 KSKY, HITS 102.7, and ESPN Rapid City.
Learn moreIntegrated campaigns that pair the trust of radio with the precision of digital — more reach, more frequency, better results.
Learn moreGoal-first campaign planning, honest monthly reporting, and recommendations based on what the data is actually saying.
Learn moreProof you can check before you talk to anyone.
Most digital agencies sell only digital. Most radio reps sell only radio. We do both — based out of Rapid City, with access to major Black Hills radio properties and modern digital advertising platforms. That gives your campaign more ways to be seen, more places to be remembered, and a strategy that actually fits your goal instead of the inventory we are trying to clear.
- Strategy first — not channels first
- Honest reporting in language you can act on
- Local market knowledge built in
- Local + national digital capability
- Built for local businesses that need practical advertising
- Backed by real Black Hills audio reach
Campaigns can include placements on the major Rapid City and Black Hills radio properties:
Radio frequency + digital precision = stronger together
Honest measurement, every month.
Every digital campaign comes with monthly reporting — impressions, clicks, completion rates, conversions, view-through visits, and recommendations. If something is not working, we will tell you.
Form fills, calls, store visits, view-through conversions — all the data you need to see what produced results.
No jargon dumps. Just what worked, what did not, and what we recommend doing next month.
Every report ends with concrete next-month moves — not vague platitudes about brand awareness.
What a real plan looks like before you talk to anyone.
One worked example, generated by the same planner the site runs — not a mockup, and not a promise about your business.
| Channel | Monthly | Share |
|---|---|---|
| SEM | $13,520 | 54% |
| Meta | $7,730 | 31% |
| Display | $3,750 | 15% |
At $25,000/mo in Rapid City, SD, the plan puts $13,520 (54%) into SEM and spreads the remaining $11,480 across 2 more channels.
The planner takes four things — your goal, your industry, your market, and your monthly budget — and returns a channel-by-channel dollar split priced on real rate cards, with the real vendor minimums applied. It resolves any U.S. market, it is free, and it asks for nothing before it gives you the number.
Real rate cards. Every number sourced. See the references →
What it takes in
Four things: what you are trying to achieve, what kind of business you run, the market you want to reach, and what you can spend each month. The market is resolved to a real place — population inside an actual radius, and the Nielsen DMA it belongs to — not a national average standing in for your town.
What comes out
A channel-by-channel split of your monthly budget, with each channel’s real vendor minimum enforced. A channel that cannot be funded above its contract floor is dropped rather than underfunded, because a token amount in a channel buys nothing and quietly wastes the budget it takes.
Why small budgets concentrate
At a small budget the planner funds few channels, deliberately. Spreading a modest budget across many channels puts too little into each to reach anyone often enough to matter. As the budget grows and the leading channels approach the point where more money stops buying proportionally more attention, the plan widens on its own.
Where radio can run
Local broadcast radio is offered only inside the Black Hills signal footprint, and the planner enforces that by geography rather than by preference — a market outside it never sees radio in a plan, whatever the budget. Streaming audio covers the audio channel anywhere in the country, with tighter targeting and full measurement.
How the split is produced
The plan is produced by a rules-based allocator that ranks channels on merit for your goal, industry, market and budget — by the rules, not by hand, and every rate it uses traces to a published source. Jarrett is an Account Executive at Haugo Broadcasting, which owns the four Rapid City radio stations the calculator can recommend.
What it costs to use
Nothing, and it asks for nothing. No signup, no email gate, no “book a call to see your results.” You get the number first and decide afterwards whether you want anyone to look at it with you.
Not sure what to plug into the calculator? This article walks through how to pick a starting budget based on revenue, goals, and stage — with real ranges instead of vague rules of thumb.
Read the articleClick the calculator's “Get this plan reviewed” button and your exact plan comes through to us — no retyping.
Or just talk to usBuilt for the businesses that drive local economies.
If you serve customers in the Black Hills or anywhere else in the U.S., we can build a campaign for you. The categories below are where we have the most reps — but we adapt the playbook to nearly any local B2B or B2C business.
Auto Dealer Marketing
Move metal with smarter advertising — radio for awareness, geofencing for in-market shoppers, digital for measurable conversion.
Learn moreHealthcare & Clinic Marketing
Compliant, patient-focused advertising for clinics, specialty practices, and health systems.
Learn moreAddiction Recovery & Behavioral Health Marketing
Compassionate, compliant advertising for treatment centers, behavioral health programs, and outpatient services.
Learn moreHome Services Marketing
High-intent advertising for HVAC, plumbing, roofing, electrical, lawn care, and contractors.
Learn moreContractor Marketing
Lead generation for general contractors, remodelers, custom builders, and specialty trades.
Learn moreReal Estate Marketing
Hyper-local advertising for agents, brokerages, and new construction — built for both buyers and sellers.
Learn moreRestaurant & Bar Marketing
Drive traffic, fill seats, and grow the regulars list — local-first advertising built for hospitality.
Learn moreEvent Marketing
Sell-out campaigns for festivals, concerts, fundraisers, conferences, and community events.
Learn moreDon't see your industry?
We also run campaigns for financial services, legal practices, gyms, fitness studios, salons, dentists, veterinarians, churches, dealerships, manufacturers, and most other local categories. If your customers are reachable, we can plan it.
See how a plan gets built for youRapid City · Black Hills · South Dakota · nationwide digital
Based in Rapid City. We build local campaigns for businesses across the Black Hills and statewide South Dakota, plus digital campaigns for businesses anywhere in the United States.
Frequently asked questions
What does Local Advertising & Marketing actually do?
How much should a small business spend on advertising?
Is radio advertising still effective?
Can you run digital ads only — without radio?
Can you advertise outside South Dakota?
Do digital campaigns include analytics?
Tell us about your business. We'll follow up with practical recommendations within one business day.
No pressure, no contracts to sign on the call. We start by listening to what you are trying to accomplish, then put together a campaign plan that fits your goal and your budget.
- Free initial marketing plan and recommendations
- Local Rapid City and Black Hills knowledge
- Digital, radio, or both
- Honest reporting if you become a client
Prefer email? jarrett@localadvertisingandmarketing.com