Advertising and marketing that gets your business results.

How this worksChannels are selected by an industry-specific playbook calibrated to your goal and budget. Each channel plays a defined role — Anchor drives the core campaign performance for your industry; Reinforcement strengthens brand recall across additional touchpoints; Discovery expands reach to new audiences when budget supports it; Brand Defense protects branded search at higher tiers. Budget distributes across roles per documented role percentages for your tier (e.g., 70% Anchor / 20% Reinforcement / 10% Discovery at Growth tier), then within each role across the channels ranked most effective in that role for your industry — anchor by playbook fit, reinforcement by retargeting strength, discovery by reach & attention — with budget shifting toward supporting roles only as a channel approaches its saturation point. Vendor minimums are honored — channels can't fund below contract floors, and channels that would land below floor are dropped with their share redistributed to a viable channel in the same role. Campaign management & monthly reporting are included in each channel rate — no carve-out. Digital rates from the Haugo Digital card. Radio is flexible: entry-level monthly schedules from $350/mo, 1-day event sponsorships from $100/day, and long-term 52-week plans starting at $650/mo (see radio plans for the tier breakdown). SEM & Social need a 3-month commit; radio plans a 60-day cancellation. Local radio runs across the four Black Hills stations (KICK 104, KSKY, HITS 102.7, ESPN Rapid City); Regional radio runs 95.1 KSKY specifically (250-mile signal radius — matches the Regional footprint). Geofencing/Geo Video work at Local and Natl-Local. Video creative production is a separate one-time cost — only added if you don't already have a commercial ready.