Black Hills advertising and marketing that actually understands Black Hills.
Population: Region of ~270,000 residents + 4M+ annual visitors
The Black Hills region stretches from Belle Fourche south to Hot Springs and Edgemont, with Rapid City as the commercial center. It is one part residential market — Rapid City, Spearfish, Sturgis, Belle Fourche, Custer, Hill City, Hot Springs, Lead, Deadwood — and one part destination market drawing more than four million visitors annually to Mount Rushmore, Custer State Park, the Badlands, the Crazy Horse Memorial, and the Sturgis Motorcycle Rally.
What works in Black Hills
Black Hills advertising has to work for both audiences. Year-round residents need consistent local presence. Visitors need fast, mobile-friendly messaging that reaches them when they are already nearby — which is where geofencing, streaming audio in vehicles, and CTV on hotel TVs become especially powerful. Pairing local Black Hills radio with digital extension is one of the most effective regional advertising strategies available.
Common Black Hills marketing challenges
- Heavy seasonal swings
- Reaching tourists without wasting money on residents — and vice versa
- Competing with national tourism marketing
- Multiple small markets across one large region
Industries especially active in Black Hills
These are some of the categories we see the most demand for in Black Hills — but the playbook works the same regardless of what you sell. If your business isn't on this list, that's not a problem; the targeting, channel mix, and creative process all adapt.
We build advertising campaigns for almost any local business — contractors, manufacturers, ag and ag services, nonprofits, schools, fitness studios, salons, dentists, attorneys, financial advisors, plumbers, HVAC, daycare, mental health practices, recruiting campaigns, government, B2B, e-commerce, and more. If you can describe your customer, we can build a plan to reach them.
Ask about your industryTactics that tend to work in Black Hills
The right mix depends on your goal and budget — but most campaigns in this market draw from a similar starting point.
Radio Advertising
Trusted local audio that builds brand familiarity, drives event traffic, and pairs perfectly with digital follow-up.
Learn moreRadio + Digital Campaigns
Integrated campaigns that pair the trust and reach of local radio with the precision and measurement of digital.
Learn moreGeofencing Advertising
Build virtual fences around physical locations and serve display or video ads to people inside them.
Learn moreCTV & OTT Advertising
Premium TV-quality video ads served on smart TVs and streaming devices — not skippable, not blockable.
Learn moreStreaming Audio Advertising
15- and 30-second audio ads on Spotify, Pandora, iHeartRadio, podcasts, and other digital audio platforms.
Learn moreDigital Advertising
Targeted display, video, search, social, CTV, OTT, audio, and retargeting campaigns built around your business goals.
Learn moreWant a Black Hills-focused campaign plan built around your goal?
Black Hills advertising questions
Tell us a little about your business.
We respond within one business day with practical recommendations.
Ready to grow your business?
Tell us a little about your business and your goals. We will follow up with practical campaign recommendations within one business day.
Black Hills · South Dakota · Local digital anywhere in the U.S.