How small can a geo video fence be?

About 1,000 square feet — small enough to fence a single building, dealership, hospital wing, school, or event venue.

What is the minimum monthly spend?

Geo Video typically starts around $540/month. Larger fences, multiple fences, and tighter frequency goals will lift the recommended budget.

Do I need to provide the video commercial?

If you already have a clean 15 or 30, yes — we can use it. If not, we produce one. Three production tiers are available; the right one depends on whether you need real talent, a studio set, or a fast brand-style spot.

Can the people who saw my geo video be retargeted?

Yes. Anyone whose device entered a fence can be retargeted with additional display or video for up to 30 days afterward.

What is the minimum budget for geo-video advertising?

Managed geofencing budgets commonly start around $1,500 a month in the wider market, and setup fees are typical. The more useful question is area: shrink the geography until the budget delivers real frequency inside it, rather than spreading a small budget thinly across a whole city.

Is geo-video worth it for a small business?

It is excellent when location is the whole point — competitor conquesting, event marketing, or any business whose customers are defined by where they physically go. It is a weak choice when your customers are not defined by a place, where cheaper or higher-intent channels will do more with the same money.

Geo Video Advertising | Local Advertising & Marketing

Geofencing precision plus full-screen video impact.

Geo Video combines the location-targeting power of geofencing with the storytelling impact of video. Instead of a banner, you serve a 15- or 30-second video ad to people whose mobile devices enter a custom-drawn fence — a competitor parking lot, a stadium, a hospital, a college campus, an event venue, a neighborhood. Geo Video is one of the most attention-getting local digital products available because it pairs surgical targeting with the format people are most likely to actually watch.

Built where we own the media — real rate cards, every number sourced. See the references →

Best for

Auto dealers (competitor lots, service drives)
Real estate firms (open houses, neighborhoods)
Restaurants and bars (event nights, festivals)
Events and tourism (venues, attractions)
Schools and colleges (campus recruiting)
Retail (competitor locations, malls)

How much does geo-video advertising cost?

Geo-video — video ads served to people inside an area you draw on a map — runs roughly $15 to $25 CPM, with CTV-based geofencing higher at about $20 to $50 (GetGeofencing, 2026). It costs more than standard display geofencing because you are buying video attention rather than a banner.

What moves the cost is the precision of the polygon and the quality of the inventory. Tightly-drawn targets around specific buildings, events, or competitors cost more per thousand than a loose radius, and premium video inventory prices above the long tail. Setup fees are common in this space.

A minimum budget buys coverage of a small, well-chosen area. Geo-video rewards picking the right few locations over blanketing a city — a concentrated buy around the places your customers actually go beats a thin one spread everywhere.

One honesty note we carry through all our foot-traffic reporting: store-visit attribution is an estimate, not a headcount. It is directionally useful and genuinely valuable for showing a location-based campaign worked — but some of the people who walked in were coming anyway.

Geo Video Advertising questions

Same targeting precision, but with full-screen video instead of static display banners. Video carries a higher completion and recall rate, especially for emotion-driven categories like healthcare, recovery, real estate, and recruitment.

Pillar 1 · Advertising is an asset

Advertising is an investment, not just an expense.

The IRS treats advertising as an ordinary and necessary business expense under Internal Revenue Code §162 — meaning it is 100% deductible in the year you spend it (per Publication 535). Unlike trucks, equipment, or furniture, you do not depreciate it over five or seven years. Every advertising dollar reduces your taxable income the same year.

Tax-favored capital deployment. A $10,000 truck depreciates over 5+ years. $10,000 in advertising deducts in full this year. After tax, every $1,000 of ad spend effectively costs $700–$750 in most brackets.
Builds brand equity over time. The audience you reach this quarter is still in your retargeting pool next year. Brand recognition compounds. Cost per acquisition typically falls in year 2+ as the audience warms.
Recorded as goodwill at sale. When a business is acquired, the brand premium is recognized as a real intangible asset (§197). The value was always there — selling the business just makes it visible on the balance sheet.
Pausing has a long tail. Businesses that stop advertising "for one quarter to save money" usually see results lag 2–3 quarters afterward — not from the pause itself, but from the equity that bled out during it.

Read the full breakdown →IRC §162 · IRS Pub 535 ↗

Pillar 2 · Diversified channel portfolio

One channel is fragile. A portfolio is durable.

Putting an entire ad budget on one platform is the marketing equivalent of putting an entire 401(k) into one stock — it might work, but it is exposed. A diversified mix across complementary channels reaches more of your audience, hits the 5–7 exposure threshold consumers need before they act, and protects against single-platform risk.

No single channel reaches everyone. Facebook, Google, radio, CTV — each touches a different slice of your market at different times of day. A diversified mix covers more of the day, more devices, and more decision contexts.
Effective frequency without burnout. Stacking radio + audio + search + retargeting + geofence delivers 6–8 weekly touches across fresh contexts — without one channel becoming repetitive enough to annoy.
Channels compound each other. Radio raises branded search volume — making Google Ads cheaper. Display retargeting converts better on audio-warmed audiences. Geofencing converts better when followed by search. The portfolio is worth more than the sum of its channels.
Platform-risk reduction. Algorithm shifts, ad-account flags, CPM spikes, policy changes — any of these can cut a single-channel program off overnight. Diversification means a bad month on one platform is tolerable, not a crisis.
Full-funnel coverage. Every channel does a different job: brand-equity (radio, streaming audio, CTV), audience-building (geo, social, display), and conversion (search, retargeting, email). A real plan funds all three layers.

Read the full breakdown →Krugman · Nielsen · Westwood One ↗

Ready to grow your business?

Tell us a little about your business and your goals. We will follow up with practical campaign recommendations within one business day.

Real rate cards. Every number sourced. See the references →

Geofencing precision plus full-screen video impact.

The full geo video advertising toolkit

How much does geo-video advertising cost?

Want to know if geo video advertising is the right fit for your business?

Geo Video Advertising questions

Advertising is an investment, not just an expense.

One channel is fragile. A portfolio is durable.

Often used alongside

Geofencing Advertising

CTV & OTT Advertising

YouTube Advertising

Retargeting Advertising

Creative Services

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