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Local Advertising& Marketing
Website Design & Development

Your website and your advertising, built by the same person.

A website is where advertising either converts or leaks. Local Advertising & Marketing builds and redesigns business websites - and then keeps them running - so the page a visitor lands on is designed around the campaign sending them there, not separately from it. Most businesses buy a site from one company and their media from another, and the two never speak to each other. Here, it's one person. So the offer, the landing page, the form, and the follow-up are planned as one thing. Websites are built, hosted, and supported for businesses anywhere in the United States, and are billed separately from advertising - you can buy either one without the other.

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Best for
  • Businesses with no website at all
  • Businesses whose current site is dated, slow, or not mobile-friendly
  • Businesses running ads that land on a page that does not convert
  • Service businesses that live on phone calls and form fills
  • Owners who would rather not manage a website themselves
  • Businesses anywhere in the U.S., not only the Black Hills
What is included

The full website design & development toolkit

  • New website builds for businesses starting from nothing
  • Redesigns and rebuilds of sites that look dated or do not convert
  • Mobile-first layouts - most local traffic arrives on a phone
  • Lead capture built in: forms, click-to-call, and quote requests
  • Automated follow-up by text and email the moment a lead comes in
  • Google review requests sent to customers automatically
  • Online booking and appointment scheduling where it fits the business
  • Contacts and leads managed in one place, so nothing gets lost
  • Hosting, updates, and support handled month to month, anywhere in the country
  • Conversion tracking wired in from day one, so campaigns can be measured

Want to know if website design & development is the right fit for your business?

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FAQ

Website Design & Development questions

How long does a website take to build?
A simple site can be live in a matter of days. A typical build runs closer to 30 days, depending on how many pages you need, how much of the content already exists, and how quickly you can review drafts. You get a timeline before anything starts.
What does a website cost?
It depends on what the site needs to do - a five-page site for a service business and a multi-location site with online booking are not the same job, and quoting them as if they were would be guesswork. Websites are quoted and billed separately from advertising, so you are never buying one to get the other. Ask for a quote and you will get a real number.
Can you redesign my existing website instead of starting over?
Yes. Redesigns are often faster than new builds because the content already exists. If your current site ranks for anything, those pages and their addresses are carried over deliberately rather than discarded - rebuilding without that step is how businesses quietly lose the search traffic they already had.
Do you build websites for businesses outside the Black Hills?
Yes. Websites are built, hosted, and supported for businesses anywhere in the United States. Nothing about a website build depends on being nearby - planning happens over calls and email, and the hosting, updates, follow-up, booking, and review tools run the same in any market. Local broadcast radio is the one thing sold only in the Black Hills; the website service is not.
Do I have to buy advertising to get a website?
No. The website service is standalone and billed on its own. Plenty of businesses need a working site before they are ready to spend anything on media. If you do run both, the advantage is that the same person plans the landing experience and the campaign driving traffic to it.
What happens after the site launches?
Hosting, updates, and support continue month to month, along with the follow-up, booking, and review tools built into the site. A website nobody maintains starts breaking quietly - forms stop routing, tracking silently drops, and details like hours and services drift out of date. The ongoing piece is what keeps it working.
Pillar 1 · Advertising is an asset

Advertising is an investment, not just an expense.

The IRS treats advertising as an ordinary and necessary business expense under Internal Revenue Code §162 — meaning it is 100% deductible in the year you spend it (per Publication 535). Unlike trucks, equipment, or furniture, you do not depreciate it over five or seven years. Every advertising dollar reduces your taxable income the same year.

  • Tax-favored capital deployment. A $10,000 truck depreciates over 5+ years. $10,000 in advertising deducts in full this year. After tax, every $1,000 of ad spend effectively costs $700–$750 in most brackets.
  • Builds brand equity over time. The audience you reach this quarter is still in your retargeting pool next year. Brand recognition compounds. Cost per acquisition typically falls in year 2+ as the audience warms.
  • Recorded as goodwill at sale. When a business is acquired, the brand premium is recognized as a real intangible asset (§197). The value was always there — selling the business just makes it visible on the balance sheet.
  • Pausing has a long tail. Businesses that stop advertising "for one quarter to save money" usually see results lag 2–3 quarters afterward — not from the pause itself, but from the equity that bled out during it.
Read the full breakdown →IRC §162 · IRS Pub 535 ↗
Pillar 2 · Diversified channel portfolio

One channel is fragile. A portfolio is durable.

Putting an entire ad budget on one platform is the marketing equivalent of putting an entire 401(k) into one stock — it might work, but it is exposed. A diversified mix across complementary channels reaches more of your audience, hits the 5–7 exposure threshold consumers need before they act, and protects against single-platform risk.

  • No single channel reaches everyone. Facebook, Google, radio, CTV — each touches a different slice of your market at different times of day. A diversified mix covers more of the day, more devices, and more decision contexts.
  • Effective frequency without burnout. Stacking radio + audio + search + retargeting + geofence delivers 6–8 weekly touches across fresh contexts — without one channel becoming repetitive enough to annoy.
  • Channels compound each other. Radio raises branded search volume — making Google Ads cheaper. Display retargeting converts better on audio-warmed audiences. Geofencing converts better when followed by search. The portfolio is worth more than the sum of its channels.
  • Platform-risk reduction. Algorithm shifts, ad-account flags, CPM spikes, policy changes — any of these can cut a single-channel program off overnight. Diversification means a bad month on one platform is tolerable, not a crisis.
  • Full-funnel coverage. Every channel does a different job: brand-equity (radio, streaming audio, CTV), audience-building (geo, social, display), and conversion (search, retargeting, email). A real plan funds all three layers.
Read the full breakdown →Krugman · Nielsen · Westwood One ↗
Related services

Often used alongside

Creative Services

Display ads, video spots, audio scripts, and ad copy produced for you when you do not have an internal design team.

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SEM / PPC Advertising

Google and Bing paid-search campaigns that capture customers at the exact moment they are searching.

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Campaign Planning & Strategy

Practical advertising plans built around your business goals — not random media buys.

Learn more
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Real rate cards. Every number sourced. See the references →

Black Hills · South Dakota · Local digital anywhere in the U.S.