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Local Advertising& Marketing
Website Design

A professional website for $97 a month

Most small businesses either pay a large build fee up front or put off having a website at all. Here it is one flat monthly price: we build a website of up to 5 pages for your business with no build fee, then host it, keep it updated, and register the domain in your name. It is built for phones first, with click-to-call and a contact form that sends every request to you, and it is billed through Local Advertising & Marketing like everything else.

No build fee and no contract. Want calls and texts answered too? Front Desk + Website is $394/month.

Best for
  • Businesses with no website at all
  • Businesses whose current site is dated or hard to use on a phone
  • Owners who do not want to manage a website themselves
  • Service businesses that live on calls and form requests
  • Anyone who would rather not pay a build fee up front
  • Businesses anywhere in the U.S., not only the Black Hills
What is included

The full website design toolkit

  • Up to 5 pages, for example home, services, about, service area, and contact
  • No build fee: design and setup are included in the $97/month
  • Built for phones first, so it works where most visitors find you
  • Click-to-call and a contact form that sends every request to you
  • Privacy and terms pages included
  • Hosting included
  • Your domain, registered in your name
  • Basic updates included: hours, services, photos, and wording
  • Month to month, no contract
  • Add the front desk anytime: website plus front desk is $394/month
Pricing

Pick the plan that fits

Front Desk and Website plans are month to month with no setup fee. Add a lead generation bundle, or a custom media plan built around your budget.

Just need a website?

Website

$97/month
No setup fee. Just the monthly payment. No contract.
  • A website of up to 5 pages, with no build fee
  • Click-to-call button and a contact form that sends requests to you
  • Privacy and terms pages
  • Hosting and basic updates included
  • The domain is registered in your name
  • Add the front desk anytime (it becomes the $394 plan)
Get the Website
No setup fee. Just the monthly payment.
No website yet? This one includes it

Front Desk + Website

$394/month
No setup fee. Just the monthly payment. No contract.
  • Everything in the Front Desk plan
  • A website of up to 5 pages with your services, service area, and hours
  • Click-to-call button that rings your front desk, plus a contact form
  • The privacy and terms pages carriers require before you can text customers
  • Hosting and basic updates included
  • The domain is registered in your name
Get Front Desk + Website
No setup fee. Just the monthly payment.
Requires an active website

Front Desk

$297/month
No setup fee. Just the monthly payment. No contract.
  • Answers calls 24/7 in your business name
  • Replies to texts, website chat, and inquiry emails
  • Books jobs and estimates on your calendar
  • Urgent calls alert you right away or ring your cell
  • A text and email recap of every conversation
  • Missed-call text-back (after carrier registration)
  • You keep your number and your website
  • Needs your active website: chat runs on it, and carriers require its privacy and terms pages before texting
Get the Front Desk
No setup fee. Just the monthly payment.

Both Front Desk plans include the automated answering. Phone and text usage is usually $5 to $50 a month, paid from a small prepaid balance on your card. Usage only rises when more calls and texts come in. The Website plan has no usage charges. Checkout is secure through Stripe, and your account is set up as soon as you pay. Questions first? Ask us or call (605) 646-2996.

Add advertising

Front Desk + Advertising

Bring in new customers and answer every one of them, all on one monthly bill. Pick a ready-made lead generation bundle, or have us build a custom plan around your full advertising budget.

Excellent for lead generation
Be found when they search

Front Desk + Website + Search Ads

$2,500/month
3-month minimum. No setup fee.

$394 covers your automated front desk and website. The other $2,106 a month goes entirely to your Google search ad campaign: the ads themselves and managing them. No separate management fee.

  • Everything in Front Desk + Website
  • Google search ads in your service area, for the services you want more of
  • Calls from the ads that you cannot pick up are answered by your automated front desk
  • Campaign setup, ad writing, and ongoing management included
Get Search Ads bundle
No setup fee. Just the monthly payment.
Excellent for lead generation
Search and social together

Front Desk + Website + Search & Meta Ads

$5,000/month
3-month minimum. No setup fee.

$394 covers your automated front desk and website. The other $4,606 a month goes entirely to your Google search and Facebook and Instagram ad campaigns: the ads themselves and managing them, split between the two in your marketing plan. No separate management fee.

  • Everything in Front Desk + Website
  • Google search ads and Facebook and Instagram ads, run together
  • The split between search and social is set in your marketing plan and adjusted as results come in
  • Campaign setup, ad creation, and ongoing management included
Get Search & Meta bundle
No setup fee. Just the monthly payment.
Everything in one place
Built around your budget

Custom Media Plan + Front Desk

Custom
Priced to your total advertising budget.

Tell us your overall advertising budget. Your front desk (and a website, if you need one) comes first, and the rest goes to a managed media plan across the channels that fit your goals. No separate management fee.

  • Your automated front desk, plus a website if you need one
  • A media plan built from your total ad budget: search, social, streaming TV, display, geofencing, and local radio where available
  • Your whole budget and every channel managed in one place, on one monthly bill
  • Monthly reporting on what each channel did
Get my custom plan

The two lead generation bundles are billed monthly with a 3-month minimum, and you agree to our terms at checkout. Custom plans are quoted after a free planning call, and their terms are set in your written plan. Ads start after we set up your ad accounts and you approve the ads. Ad platforms set their own rules, and no one can guarantee results from advertising. Questions? Call (605) 646-2996.

Want to know if website design is the right fit for your business?

FAQ

Website Design questions

What does the website cost?
$97/month, and that covers everything: building the website (up to 5 pages), hosting, your domain, and basic updates. There is no build fee and no contract.
How many pages do I get?
Up to 5. Most service businesses use home, services, about, service area, and contact. The privacy and terms pages are included on top of that.
What counts as a basic update?
Changes to what is already on your site: hours, services, the prices you choose to publish, photos, wording, and contact details. Bigger work, like an online store or more than 5 pages, is quoted case by case before anything is done.
Who owns the domain?
You do. It is registered in your name. If you cancel, the website comes down and the domain stays yours.
Can I add the front desk later?
Yes. The automated front desk answers the calls you miss, books appointments, and replies to texts, chat, and email. Website plus front desk is $394/month, and you can switch anytime. See the front desk.
Do you build websites for businesses outside the Black Hills?
Yes. Websites are built, hosted, and updated for businesses anywhere in the United States. Planning happens over calls and email.
Can I cancel?
Anytime, by email, with no contract. The website comes down when the service ends, and the domain stays in your name.
Pillar 1 · Advertising is an asset

Advertising is an investment, not just an expense.

The IRS treats advertising as an ordinary and necessary business expense under Internal Revenue Code §162 — meaning it is 100% deductible in the year you spend it (per Publication 535). Unlike trucks, equipment, or furniture, you do not depreciate it over five or seven years. Every advertising dollar reduces your taxable income the same year.

  • Tax-favored capital deployment. A $10,000 truck depreciates over 5+ years. $10,000 in advertising deducts in full this year. After tax, every $1,000 of ad spend effectively costs $700–$750 in most brackets.
  • Builds brand equity over time. The audience you reach this quarter is still in your retargeting pool next year. Brand recognition compounds. Cost per acquisition typically falls in year 2+ as the audience warms.
  • Recorded as goodwill at sale. When a business is acquired, the brand premium is recognized as a real intangible asset (§197). The value was always there — selling the business just makes it visible on the balance sheet.
  • Pausing has a long tail. Businesses that stop advertising "for one quarter to save money" usually see results lag 2–3 quarters afterward — not from the pause itself, but from the equity that bled out during it.
Pillar 2 · Diversified channel portfolio

One channel is fragile. A portfolio is durable.

Putting an entire ad budget on one platform is the marketing equivalent of putting an entire 401(k) into one stock — it might work, but it is exposed. A diversified mix across complementary channels reaches more of your audience, hits the 5–7 exposure threshold consumers need before they act, and protects against single-platform risk.

  • No single channel reaches everyone. Facebook, Google, radio, CTV — each touches a different slice of your market at different times of day. A diversified mix covers more of the day, more devices, and more decision contexts.
  • Effective frequency without burnout. Stacking radio + audio + search + retargeting + geofence delivers 6–8 weekly touches across fresh contexts — without one channel becoming repetitive enough to annoy.
  • Channels compound each other. Radio raises branded search volume — making Google Ads cheaper. Display retargeting converts better on audio-warmed audiences. Geofencing converts better when followed by search. The portfolio is worth more than the sum of its channels.
  • Platform-risk reduction. Algorithm shifts, ad-account flags, CPM spikes, policy changes — any of these can cut a single-channel program off overnight. Diversification means a bad month on one platform is tolerable, not a crisis.
  • Full-funnel coverage. Every channel does a different job: brand-equity (radio, streaming audio, CTV), audience-building (geo, social, display), and conversion (search, retargeting, email). A real plan funds all three layers.
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Black Hills · South Dakota · Local digital anywhere in the U.S.