Agriculture Marketing
Farm buyers are older and well connected: the average producer is 58, and 85% of farms have internet access while 82% have a smartphone. Equipment purchases are planned around planting and harvest, while parts and service spike in the busy seasons, and farm and ranch stores peak in spring and before winter. Titan Machinery, a 144-store equipment dealer, says digital marketing gives it the best return on its marketing dollars. We plan around the farm calendar: search for the moment a producer looks for equipment or parts, local and regional reach across your trade area, and a push ahead of the farm shows.
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How much should ag equipment dealers & farm supply spend on advertising?
The calculator starts ag equipment dealers & farm supply at 0.69% of revenue for marketing. About 37% of a marketing budget buys advertising, so the advertising budget lands near 0.26% of revenue: for a business doing $1 million a year, about $200 a month. Your stage and growth goal move it up or down, and the free budget calculator works out your range for your own market.
| Annual revenue | Marketing budget / year | Advertising / month |
|---|---|---|
| $500,000 | $3,500 | $100 |
| $1,000,000 | $6,900 | $200 |
| $3,000,000 | $20,700 | $650 |
An established business with steady growth. New or fast-growing businesses spend more; the calculator adjusts for both.
Common challenges in this category
- A small, concentrated customer base spread over a wide area
- Purchases timed to planting, harvest and farm-show season
- Older buyers who still rely on dealers and other farmers
- Competing with online parts and input sellers
- Pesticide and financing ads carry their own rules
Approaches that tend to work
- Search ads on equipment, parts and service terms across your trade area
- Regional reach before spring planting and fall harvest
- Promotion of open houses, demos and service clinics
- A push around the Black Hills Stock Show and other farm shows
- Farm and ranch store offers to rural households within driving distance
Tactics that tend to work for this category
SEM / PPC Advertising
Google and Bing paid-search campaigns that capture customers at the exact moment they are searching.
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Display Advertising
Static and animated banner ads served across millions of websites and apps with precise audience targeting.
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Social Media Advertising
Meta (Facebook + Instagram) ads that reach a broad, customizable audience where they already spend their time.
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Geofencing Advertising
Build virtual fences around physical locations and serve display or video ads to people inside them.
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Geo Video Advertising
15- and 30-second video ads served to people inside hyper-targeted geofenced locations.
Learn morePlanning guides for this category
StrategyAdvertising Budget by Industry: What Does Your Sector Actually Spend?What each industry spends on marketing as a share of revenue, from 2% for auto dealers to 15% for SaaS, and how much of that actually buys advertising.
StrategyHow Much Should a Small Business Spend on Advertising?A practical, no-fluff guide to what small businesses should actually budget for advertising — by industry, stage, and goal.
TacticsWhat Is Geofencing Advertising and How Does It Work?A plain-English guide to geofencing advertising — how the technology works, what it costs, and when it is worth using.
Agriculture Marketing questions
How much do farm equipment dealers and farm stores spend on advertising?
Do farmers use the internet to buy?
Where do farmers get new ideas?
Tell us about your business.
We'll respond within one business day with practical, industry-aware recommendations.
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Tell us a little about your business and your goals. We will follow up with practical recommendations within one business day.
Real rate cards. Every number sourced. See the references →
Black Hills · South Dakota · Local digital anywhere in the U.S.