Event Marketing
Event marketing is a deadline business. The campaign has to drive awareness, ticket sales, and attendance — usually inside a 30–90 day window. We build event campaigns that ramp from awareness to direct response on a clear timeline and integrate radio, streaming audio, CTV, geofencing, and Meta.
Common challenges in this category
- Hard deadlines
- Weather and seasonality
- Ticket-pricing optimization
- Reaching new attendees, not just regulars
- Sponsor visibility
Approaches that tend to work
- 90-day awareness ramp on radio + streaming audio
- Geofence past event locations and competitor events
- Meta lookalikes from previous attendees
- Last-week direct-response push
Tactics that tend to work for this category
Radio Advertising
Trusted local audio that builds brand familiarity, drives event traffic, and pairs perfectly with digital follow-up.
Learn moreSocial Media Advertising
Meta (Facebook + Instagram) ads that reach a broad, customizable audience where they already spend their time.
Learn moreGeofencing Advertising
Build virtual fences around physical locations and serve display or video ads to people inside them.
Learn moreStreaming Audio Advertising
15- and 30-second audio ads on Spotify, Pandora, iHeartRadio, podcasts, and other digital audio platforms.
Learn moreCTV & OTT Advertising
Premium TV-quality video ads served on smart TVs and streaming devices — not skippable, not blockable.
Learn moreDigital Advertising
Targeted display, video, search, social, CTV, OTT, audio, and retargeting campaigns built around your business goals.
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Black Hills · South Dakota · Local digital anywhere in the U.S.