Common questions

We plan and run advertising campaigns — digital, radio, streaming audio, CTV/OTT, geofencing, search, social, YouTube, retargeting, and integrated multi-channel programs — and we report on what worked. We also build and host websites, billed separately. All of it is available to businesses anywhere in the United States. We are based in Rapid City, and local broadcast radio is the one thing we sell only in the Black Hills.

A common rule of thumb is 5–10% of revenue, with newer businesses often spending more aggressively to build awareness. The right number depends on your goals, market, and competition. We will recommend a budget that produces enough impressions to actually be seen.

Yes. Local radio still reaches a meaningful share of the daily audience — especially in markets like Rapid City and the Black Hills — and it is one of the most efficient ways to build trust and frequency. It works even better when paired with digital retargeting.

Absolutely. Many of our clients run digital-only programs. The radio side is an option that helps when local familiarity is part of the strategy.

Yes. Digital campaigns can target any geography in the U.S., from a single ZIP to nationwide.

Yes. Every digital campaign includes monthly reporting with impressions, clicks, conversions, and recommendations.

Google Ads, Meta (Facebook + Instagram), YouTube, LinkedIn, programmatic display and video, Spotify, Pandora, iHeart, podcast platforms, CTV/OTT inventory (Roku, Hulu, smart TVs, etc.), email databases, and major Black Hills radio stations.

Yes. Display banners, animated ads, video commercials, audio scripts, and ad copy are produced as part of the campaigns we run.

Both, and they are billed separately. New website builds and redesigns are a standalone service - hosting, updates, and support continue month to month - and you can buy either the website or the advertising without the other. The advantage of taking both is that the landing page and the campaign sending traffic to it get planned by the same person, instead of by two companies that never speak to each other. Websites are built, hosted, and supported for businesses anywhere in the United States. Website design & development.

Geofencing draws a virtual perimeter around a real-world location — a competitor, an event, a hospital, a college campus — and serves digital ads to anyone whose mobile device enters the area with location services on. You can also retarget those visitors for up to 30 days afterward.

OTT (Over-the-Top) is video advertising delivered over the internet to TVs, phones, tablets, or laptops. CTV (Connected TV) is the subset of OTT served on internet-connected televisions. Together they let you run TV-quality video ads on premium streaming inventory with digital targeting and reporting.

Streaming audio advertising places 15- or 30-second audio commercials on platforms like Spotify, Pandora, iHeartRadio, and podcast apps. It is digital audio targeting on top of the audio listening habit your customers already have.

Most digital campaigns launch within 5–10 business days from kickoff. Radio campaigns typically launch within 7–14 days including production. Faster turnarounds are possible for time-sensitive needs.

Most digital agencies sell only digital. Most radio reps sell only radio. We do both — and we are based in Rapid City, which means local market knowledge is built in. Campaigns are planned for the goal, not for the channel inventory we are trying to clear.

No. We can build campaigns starting around $1,000–$2,000 per month for many businesses. The key is right-sizing the channel mix so the budget actually produces results.

Yes. Many of our clients already work with a designer, a website agency, or a PR firm and just need a media-buying and campaign-strategy partner. We coordinate.

Yes. Local Advertising & Marketing runs hyper-local campaigns in the Black Hills and digital campaigns that can target any city, region, or audience in the U.S.

Yes. The IRS classifies advertising as an ordinary and necessary business expense under Section 162, which means it is 100% deductible in the year you spend it (per Publication 535). Unlike vehicles, equipment, or furniture — which must be depreciated over multiple years — every advertising dollar reduces your taxable income in the same year. That makes advertising one of the most tax-efficient ways a business can deploy capital, while also building long-term brand equity. (This is general information, not tax advice — confirm specifics with your CPA.)

On the tax return it is recorded as a deductible business expense, but economically it functions like an investment. Every dollar spent on consistent advertising builds three compounding assets: brand recognition in your market, a reachable audience you can re-target cheaply for years, and conversion infrastructure that makes every future ad dollar cheaper. Businesses that pause advertising to "save money" often see customer flow lag for two to three quarters afterward because they are not just turning the spigot back on — they are rebuilding equity that bled out.

A single channel only reaches a slice of your potential audience, only at certain times of day, and only in one decision context. Research consistently shows most consumers need to see or hear a brand message 5–7 times before they take action. Stacking channels (radio + search + retargeting + geofencing, for example) builds that frequency naturally without burning out any single audience, reaches people across different moments of their day, and protects you from platform risk (algorithm changes, policy bans, CPM spikes). Channels also compound each other — radio raises branded search volume, which makes Google Ads cheaper; retargeting converts better on audiences that already had audio familiarity. A diversified $5,000/mo across 4 channels almost always outperforms $5,000/mo concentrated on one channel.

The same concept as a diversified investment portfolio, applied to advertising. Instead of putting your entire budget on one platform (Facebook only, or Google only), you allocate it across complementary channels that each do a different job: conversion-driving channels (search, retargeting, email), audience-building channels (geofencing, social, display), and brand-equity channels (radio, streaming audio, CTV/OTT). The result is more reach, more frequency, lower platform risk, and compounding returns. We build every campaign as a portfolio plan, not as a single-channel pitch.

You become fragile. Algorithm changes, account flags, CPM spikes, or policy shifts on a single platform can cut your customer flow off entirely with no other channel running to absorb the gap. We have seen local businesses lose two weeks of leads from one Facebook account suspension. Spreading across multiple channels means any one platform having a rough month is a tolerable event, not a business crisis.

No. We plan and run campaigns in any US market — digital channels target any city, region, or audience in the country. Rapid City is home, and it is where Jarrett sells Haugo radio and buys digital on real rate cards every day; that is why the numbers on this site are real instead of estimates. Here is how out-of-market campaigns work.

Our email deployment partner guarantees performance floors on every targeted send: at least 15% of emails opened and at least 1.7% clicked. Campaigns start at $1,000 per month for a 40,000-email send, which works out to at most about $1.47 per click at the guaranteed floor — actual performance meets or exceeds those minimums. The guarantee is the deployment partner's, and the figures are documented on our references page.

Yes. Call (605) 646-2996 — it rings the owner, not a call center. Or if you would rather explore on your own first, start with the free budget calculator: no signup, no email gate, and it shows you a real channel plan for your budget before you ever talk to anyone.