One specialist plans, buys and manages your whole ad budget for the Topeka market: Google search, Facebook and Instagram, geofencing, streaming TV and more, from real rate cards. Below are real sample plans for this market, built by the same planner the free calculator runs.
The Topeka, KS market covers 145 ZIP codes and 11,962 square miles of land. That works out to about 39 people per square mile, about 5.6 times as dense as the Rapid City market (7). About 57% of the market lives within 25 miles of Topeka, KS; the rest is spread across the towns below.
| ZIP | Area | People |
|---|---|---|
| 66502 | Manhattan, KS | 43,247 |
| 66614 | Topeka, KS | 32,586 |
| 66801 | Emporia, KS | 27,348 |
| 66441 | Junction City, KS | 25,654 |
| 66604 | Topeka, KS | 22,876 |
Together these five hold 33% of the market's people. A campaign can target them alone, or every ZIP code in the market.
Three common businesses, each with the goal it usually buys. Every split below was produced by the planner for this market's population (466,645). They're worked examples, not quotes.
Demand already exists when the furnace dies, so the money follows people who are searching right now.
| Channel | $2,500 | $5,000 | $10,000 |
|---|---|---|---|
| Google search | $1,900 | $3,234 | $6,234 |
| Geofencing | $600 | $600 | $600 |
| — | $1,166 | $1,166 | |
| TikTok | — | — | $2,000 |
At $2,500 a month the planner leads with Google search ads (76%); by $10,000 it widens to 4 channels, adding TikTok and email marketing.
Nobody plans dinner three weeks out, so the plan buys people who are physically nearby.
| Channel | $2,500 | $5,000 | $10,000 |
|---|---|---|---|
| Google search | $1,500 | $3,000 | $2,500 |
| Geofencing | $1,000 | $2,000 | $5,500 |
| Facebook & Instagram | — | — | $2,000 |
At $2,500 a month the planner leads with Google search ads (60%); by $10,000 it widens to 3 channels, adding Facebook and Instagram ads.
People pick a clinic before they need one, so the plan buys memory, not clicks.
| Channel | $2,500 | $5,000 | $10,000 |
|---|---|---|---|
| Pre-Roll Video | $2,500 | $2,250 | $2,979 |
| Connected TV | — | $2,750 | $5,000 |
| Display ads | — | — | $2,021 |
At $2,500 a month the planner puts the whole budget into pre-roll video; by $10,000 it widens to 3 channels, adding connected TV and targeted display ads.
Your plan will differ with your industry, goal, budget and the area you target. The free calculator builds yours in about a minute, with no form to fill out.
Every channel in these plans is bought digitally, so the campaign runs the same whether the person managing it is down the street or 504 miles away. Search ads show to people in your ZIP codes who are looking for what you sell. Geofencing draws a fence around a place and reaches the phones that pass through it. Streaming TV and pre-roll video reach households in the market on the screens they already watch.
Local radio isn't part of plans here: we buy radio only near Rapid City, through Haugo Broadcasting. For audio, streaming audio reaches Topeka listeners on Spotify, Pandora and podcasts.
Tell us what you sell and what you need the ads to do. We respond within one business day with a plan and a budget range.
Or call (605) 646-2996.
Tell us a little about your business and your goals. We will follow up with practical recommendations within one business day.
Real rate cards. Every number sourced. See the references →
Local digital anywhere in the US · Radio in the Black Hills
